Finding a Brilliant Copywriter
If you're interested to make money online, you're going to have to have a website. If you would like that website to bring in money, it should be written very well. Unless you're good at copywriting already it's wise to hire someone qualified to create the text on your web site. A qualified copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, though, not every copywriter is as good as every other copywriter. Some of these copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be easy. Here is how you can tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter who wants to compose web copy needs to have a site that features their biography, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you create yours? Examine the copy on the writer's site. If it is loaded with mistakes this is a terrible sign.
How well do you respond to the copy on the copywriter's web site? This is more involved than just noting grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it help you like him or her? Does the copy make you want to follow up and find out more about the writer? Does the copy make you raring to hire them immediately? Does it make you feel like you have to get out of there? Does it push you to be angry? These are all important reactions and you must listen to them.
Do a little more inquiry on the writer. Try to look for reviews on online discussion boards and third-party sites. It's extremely likely that the only reviews you will find on the writer's web site are going to be good. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These pstings demand your special attention. You should also ask the writer to provide you one or two references. Make sure that you follow up and really get a hold of those references so that you can get an honest opinion from them.
It is vital to actually browse through any samples provided to you by the writer. Ask for a few more samples than are displayed on the writer's site. This is especially vital if the hire copywriter copywriter is touting himself or herself an expert in a field. When the writing reads like it was copied from Wikipedia or is especially vague, you better find another copywriter.
There are many different ways to find out if a copywriter is worth your money or not. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.